What is a Coffee Subscription Service?

What is a Coffee Subscription Service?

A coffee subscription service is a recurring delivery service that provides coffee lovers with regular shipments of freshly roasted beans.

Customers sign up for the service and receive their preferred type of coffee, such as whole bean or ground, at a specified frequency.

These services often work with various local coffee roasters to offer a selection of high-quality fresh coffee beans with diverse flavors and origins.

Coffee subscription services provide convenience, allowing customers to enjoy freshly brewed coffee without the need to purchase it from stores regularly. They also offer the opportunity to explore different coffees and support local or independent roasters.

How Do Coffee Subscriptions Work?

Coffee subscription boxes typically work in the following way:

Selection: Customers begin by choosing the type of coffee they prefer, such as whole bean, ground, or coffee pods. They may also have options to select the roast level, origin, or flavor profiles based on their preferences.
Frequency: Subscribers can specify how often they want their coffee delivered. This can range from weekly, bi-weekly, monthly, or even customized intervals.
Delivery: The coffee is shipped directly from the coffee roaster or a curated selection of roasters. This ensures that the coffee is fresh and of high quality. Some subscription services prioritize same-day or next-day shipping to maintain freshness.
Customization: Many coffee subscription services offer customization options. Subscribers can personalize their orders by specifying the quantity of coffee, adjusting the frequency of deliveries, or even trying different coffee varieties with each shipment.
Discovery and Variety: Some coffee subscriptions focus on providing a diverse selection of coffees to their subscribers. They may feature rotating roasters or curate a range of beans from different regions, allowing customers to explore various flavors and discover new favorites.
Additional Perks: Coffee subscriptions often come with additional benefits. These can include access to exclusive or limited-edition coffees, brewing tips, tasting notes, or even complementary items such as coffee accessories.
Flexibility: Many subscription services offer flexibility to accommodate changing preferences. Subscribers can easily modify their coffee subscription box, pause deliveries temporarily, or cancel the service altogether if desired.

How Much Do Coffee Subscriptions Cost?

The cost of coffee subscriptions varies, but as an example, a subscription starting at $16 per month, including one 12-ounce bag of coffee with free shipping, is available.

However, prices generally range from $10 to $30 per shipment depending on factors like the quality of coffee, quantity provided, and shipping options. Premium specialty coffee and larger quantities may lead to higher costs.

It's essential to consider the value received, including the freshness and quality of the coffee, convenience, and any additional perks offered, when evaluating the coffee subscription cost. Prices may differ among providers and subscription tiers.

What Are the Cons of Coffee Subscriptions?

Cost: Coffee subscriptions can be more expensive compared to other whole bean coffee purchasing options.
Lack of Control: Subscribers have limited control over the specific coffee they receive.
Taste Limitations: Subscriptions may restrict the exploration of different brands and flavors.
Commitment: Subscribing to a service often involves a commitment to a recurring plan.
Overstocking: Regular shipments may result in accumulating more coffee than needed.
Delivery Issues: Occasional challenges with delivery, such as delays or damaged packages.

Is a Coffee Subscription Right for Me?

Determining whether a coffee subscription is right for you depends on your personal preferences and lifestyle. Here are some factors to consider:

Convenience: If you value the convenience of having fresh coffee regularly delivered to your doorstep without the need to visit a coffee shop, a subscription can be a convenient option. It's also a way to support local coffee roasters.
Taste Preference: Consider if you have specific taste preferences or if you enjoy exploring different brands and flavors. Coffee subscriptions may limit your ability to try new coffees beyond the selection provided by the service.
Budget: Evaluate your budget and determine if you are willing to pay a premium for the convenience and quality of a coffee subscription. Assess whether the cost aligns with your financial resources.
Variety vs. Consistency: Determine if you prefer consistency, receiving your favorite coffee regularly, or if you enjoy trying different coffee brands and flavors. Coffee subscriptions can offer both consistent supply and limited variety.
Commitment: Consider if you are comfortable with committing to a recurring subscription. Evaluate the flexibility of the service in terms of pausing, cancelling, or modifying your subscription.


Is there a monthly subscription for Starbucks?

Yes, Starbucks does offer the best coffee subscriptions service called Starbucks Reserve Roastery subscriptions. This subscription allows customers to receive exclusive small-lot coffees from Starbucks Reserve Roasteries delivered directly to their door every month. The subscription provides an opportunity to explore unique and rare coffee offerings from different regions, with personalized flavor profiles and tasting notes.

How big is the coffee subscription market?

The coffee subscription market has been experiencing significant growth. As of 2022, the market was estimated to be valued at approximately USD 685.81 million. However, it is projected to expand further and reach USD 1,565.3 million by 2030, indicating a compound annual growth rate (CAGR) of 10.9%.

Good Tasting Coffee: How to Identify Coffee Flavors

In order to appreciate the different types of coffee available, it's important to cultivate an awareness of its unique characteristics. Let's take a look at the way coffee connoisseurs judge different cups of coffee.


The scent of a cup of coffee has a direct influence on how we perceive its flavor. As you drink coffee try to notice if the scent is smoky, fruity, earthy, spicy, nutty or grassy.


One of the most defining characteristics of a cup of coffee is its acidity. This is the sharp, bright tangy quality of coffee that perks up our senses. Coffee doesn’t necessarily contain just one type of acid, either. It may contain citric acid, malic acid (fruity in flavor) or even quinic acid from stale coffee, which gives us stomach aches.


This is the weight, thickness and texture of coffee in your mouth. The body of different types of coffee falls on a spectrum of light- to full-bodied viscosity (thin to thick).


This is where comparisons come in handy and there is some overlap between aroma and flavor. Your coffee might taste bitter, sweet, savory or sour with common comparisons to chocolate, wine or fruit.

Alvise Pasqualetti

Founder of Moriondo. Coffee Enthusiast. I aspire to advocate for sustainable and freshly ground coffee. 

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