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Coffee Subscription Market

How Big is the Global Coffee Market?

The revenue in the global coffee segment is projected to reach US$495.50 billion in 2023. It is expected to grow at an annual rate of 4.47% between 2023 and 2025, demonstrating a steady expansion. The United States generates the highest revenue in the global coffee market, with an estimated amount of US$95,580.00 million in 2023.

In terms of per capita figures, the coffee segment is estimated to generate US$64.50 in revenue per person in 2023, indicating the economic significance of coffee consumption on an individual basis.

By the year 2025, out-of-home consumption, such as in bars and restaurants, is expected to contribute to 84% of spending and 21% of volume consumption in the coffee segment. This highlights the popularity and demand for coffee as a social and on-the-go beverage.

The volume of the coffee segment is projected to reach 7.78 billion kilograms by 2025. Furthermore, the market is expected to witness a volume growth of 1.9% in 2024, indicating a modest but positive expansion.

In terms of average volume per person, it is projected that individuals will consume approximately 0.98 kilograms of coffee in the coffee segment in 2023.

How Big is the Us Coffee Market?

The US coffee market is projected to have a revenue of approximately US$95.58 billion in 2023. This revenue figure is expected to grow at an annual rate of 3.51% from 2023 to 2025, according to a compound annual growth rate (CAGR) analysis. When compared globally, the United States generates the highest revenue in the coffee segment, reaching US$95,580.00 million in 2023.

On a per-person basis, the coffee market is estimated to generate revenues of approximately US$283.90 per individual in 2023. This figure represents the average amount of revenue generated from coffee consumption per person in relation to the total population.

Regarding consumption patterns, it is predicted that by 2025, 89% of spending and 21% of volume consumption in the coffee segment will be attributed to out-of-home consumption, which includes coffee consumed in bars and restaurants.

In terms of volume, the coffee segment is expected to reach approximately 1.31 billion kilograms by 2025. Additionally, the market for the coffee segment is anticipated to experience a volume growth of 1.3% in 2024.

Finally, the average volume per person in the coffee segment is projected to be approximately 3.81 kilograms in 2023. This figure represents the average amount of coffee consumed per individual in the United States within the given time frame.

Is the Coffee Market Growing or Shrinking?

The coffee market is generally experiencing growth on a global scale, although specific market conditions can vary in different regions. Overall, the world's coffee consumption has been growing steadily in recent years.

Factors contributing to the growth of the coffee market include increasing consumer demand for coffee as a daily beverage, the popularity of specialty and gourmet coffee, the expansion of coffee shop culture, and the introduction of innovative coffee products and brewing techniques. Additionally, the rise of convenient and on-the-go coffee options has further fueled the market's growth.

While the coffee market is generally growing, it is important to note that growth rates can vary across different segments and regions. For example, certain regions may experience higher growth rates in the food and beverages sector due to factors like emerging coffee cultures or increased consumer affluence, while mature markets may see slower growth rates.

Is the Coffee Market Growing in the Us?

Yes, the coffee market in the United States is growing. According to the provided data, the US coffee market is projected to have a revenue of approximately US$95.58 billion in 2023. This revenue figure is expected to grow at an annual rate of 3.51% from 2023 to 2025, indicating positive growth in the market.

Moreover, the projected increase in volume consumption and the prominence of out of home based coffee consumption further support the notion of a growing coffee market in the US. By 2025, it is estimated that 89% of spending and 21% of volume consumption in the US coffee segment will be attributable to out-of-home consumption, which includes coffee consumed in bars and restaurants. This suggests a strong demand for coffee and a thriving market.

Are Coffee Brands Profitable?

Starting a coffee brand can indeed be a profitable venture, and having a well-thought-out business plan is an essential step towards success. Here are some key considerations to keep in mind when launching a coffee brand:

  1. Market Research: Conduct thorough market research to understand the target audience, competitors, and current trends in the coffee industry. Identify gaps or opportunities that your brand can capitalize on.

  2. Brand Identity: Develop a strong and unique brand identity that resonates with your target market. This includes designing a compelling brand name, logo, packaging, and messaging that differentiate your coffee brand from competitors.

  3. Product Differentiation: Focus on offering high-quality coffee products that stand out from the competition. Consider factors such as sourcing premium beans, using unique blends or flavors, and showcasing specialty or single-origin coffees to appeal to discerning customers.

  4. Supply Chain Management: Build relationships with reliable coffee bean suppliers, ensuring a consistent and quality supply of coffee. Consider factors such as sustainability, fair trade, and direct trade practices, which can be attractive to conscious consumers.

  5. Distribution Channels: Determine the most effective distribution channels for your coffee brand. This can include direct-to-consumer sales through your own coffee shop or e-commerce platform, wholesaling to retailers and cafes, or partnering with local establishments for co-branded collaborations.

  6. Marketing and Promotion: Develop a comprehensive marketing strategy to create awareness and build a loyal customer base. Utilize online and offline marketing channels, including social media, influencer collaborations, coffee events, and strategic partnerships to generate buzz around your brand.

  7. Customer Experience: Focus on providing an exceptional customer experience. This includes offering knowledgeable and friendly staff, creating inviting and comfortable coffee shop environments (if applicable), and providing excellent customer service at all touchpoints.

  8. Financial Planning: Develop a detailed financial plan that includes startup costs, ongoing expenses, pricing strategies, and revenue projections. Consider equipment and machinery, rent or lease agreements, staffing costs, marketing expenses, and contingencies.

  9. Continuous Improvement: Stay adaptable and open to feedback from customers and the market. Regularly evaluate and improve your products, operations, and customer experience based on feedback and changing trends to stay competitive.

How Big is the Coffee Subscription Market?

According to the Polaris Market Research report, the global coffee subscription market is projected to witness significant growth in the coming years. The market size, in terms of revenue, is expected to increase from USD 628.7 million in 2021 to reach USD 1,565.3 million by 2030. This represents an impressive annual compound growth rate (CAGR) of 10.9% during the forecast period of 2022-2030.

The rising popularity of coffee subscriptions can be attributed to the convenience and personalized coffee experiences they offer to consumers. Coffee drinkers can enjoy a regular supply of freshly roasted beans or curated coffee selections delivered right to their doorstep, tailored to their taste preferences and brewing methods.

Several coffee subscription providers are contributing to the growth and competitiveness of the coffee subscription market. Here are some of the top market players:

  1. ATLAS Coffee: ATLAS Coffee offers a range of coffee subscription plans, allowing customers to discover and enjoy different coffees from around the world. They focus on sourcing high-quality beans and providing detailed flavor profiles.

  2. Bean Box: Bean Box curates a selection of specialty coffees from renowned roasters. They offer subscriptions featuring various coffee origins and flavors, with the option to customize the frequency and quantity of deliveries.

  3. MISTOBOX: MISTOBOX delivers personalized coffee recommendations based on individual preferences. Their subscription service includes a variety of single-origin and blends, showcasing different roasters and flavors.

  4. La Colombe Coffee Roasters: La Colombe is a well-known coffee brand that offers subscription options featuring their own specialty coffees. They emphasize sustainable sourcing practices and roast their beans to perfection.

  5. Yesplz: Yesplz focuses on providing unique and high-quality coffees through their subscription service. They collaborate with different roasters to offer a diverse selection of beans, ensuring a delightful coffee experience.

  6. Panera Bread: Panera Bread, a renowned bakery-café chain, offers monthly coffee subscription services for its MyPanera loyalty members. Subscribers can enjoy unlimited coffee at a fixed monthly fee, enhancing customer loyalty and retention.

  7. Seedleaf: Seedleaf offers a subscription service that combines premium coffee with social impact. They donate a portion of their revenue to support sustainable farming practices and community development projects.

  8. Bean & Bean: Bean & Bean coffee roaster provides an assortment of specialty coffees through their subscription service. They prioritize ethical sourcing and roast their beans in small batches for optimal flavor.

  9. Driftaway Coffee: Driftaway Coffee offers a personalized subscription experience, starting with a tasting kit to determine the customer's coffee preferences. Subscribers then receive freshly roasted coffees matched to their taste profile.

  10. Blue Bottle: Blue Bottle is a well-established coffee brand known for its commitment to quality and sustainability. They offer subscriptions featuring their signature blends and single-origin coffees.

These market players, among others, contribute to the growth and competitiveness of the coffee subscription market by offering unique experiences, quality products, and efficient delivery services.

Will the Coffee Subscription Market Keep Growing?

The coffee subscription market is expected to continue its growth trajectory in the coming years. Several factors contribute to the ongoing expansion of the market:

  1. Convenience and Personalization: Coffee subscriptions offer convenience by delivering freshly roasted coffee directly to customers' doorsteps. This convenience, combined with the ability to personalize the coffee selection based on individual preferences, appeals to a wide range of consumers.

  2. Rising Demand for Specialty Coffee: The growing interest in specialty and gourmet coffee is driving the demand for coffee subscriptions. Consumers are increasingly seeking unique and high-quality coffee experiences, which can be fulfilled through subscriptions that offer access to specialty beans, curated selections, and limited edition releases.

  3. Changing Consumer Behavior: The shift towards online shopping and the rise of e-commerce have significantly impacted various industries, including the coffee market. Coffee subscriptions align with these changing consumer behaviors and provide a seamless online purchasing experience.

  4. Direct Relationship with Consumers: Coffee subscriptions allow roasters and brands to establish a direct relationship with consumers. This direct interaction allows for better customer engagement, feedback collection, and the opportunity to educate consumers about different coffee origins, flavor profiles, and brewing techniques.

  5. Convenience Culture and Home Brewing: The increasing popularity of home brewing and the desire for café-quality coffee at home contribute to the growth of coffee subscriptions. Consumers appreciate the convenience of having specialty coffee readily available for their brewing methods, eliminating the need to visit coffee shops regularly.

  6. Market Expansion and Innovation: The coffee subscription market continues to evolve and expand, with new players entering the market and existing ones innovating their offerings. This competitive landscape fuels growth and encourages coffee subscription companies to differentiate themselves by introducing unique features, customized options, and sustainability initiatives.

  7. Global Market Reach: The coffee subscription model allows brands to reach customers beyond their local markets. With international shipping options, customers can access coffees from different origins and roasters worldwide, expanding the market potential for coffee subscriptions.


Is coffee subscription profitable?

Yes, if you are already involved in the coffee industry as a coffee supplier, distributor, or roaster, venturing into coffee subscriptions can leverage your existing infrastructure and knowledge, increasing the potential for profitability. Subscriptions such as coffee machine subscriptions provide a recurring revenue stream, allowing for predictable income and customer loyalty.

What is the churn rate for coffee subscriptions?

The churn rate for coffee subscriptions is 11%, indicating that about 11% of subscribers cancel or do not renew their subscriptions within a given period. This figure represents the rate at which customers churn or discontinue their coffee subscription services.

What is a coffee subscription service?

A coffee subscription service is a recurring delivery service that provides subscribers with regular shipments of coffee beans or pre-packaged coffee products. Subscribers typically choose their preferred coffee type, roast, flavor profile, and delivery frequency. It offers convenience, variety, and the opportunity to discover new coffee flavors and roasters, enhancing the coffee drinking experience for customers.

Good Tasting Coffee: How to Identify Coffee Flavors

In order to appreciate the different types of coffee available, it's important to cultivate an awareness of its unique characteristics. Let's take a look at the way coffee connoisseurs judge different cups of coffee.


The scent of a cup of coffee has a direct influence on how we perceive its flavor. As you drink coffee try to notice if the scent is smoky, fruity, earthy, spicy, nutty or grassy.


One of the most defining characteristics of a cup of coffee is its acidity. This is the sharp, bright tangy quality of coffee that perks up our senses. Coffee doesn’t necessarily contain just one type of acid, either. It may contain citric acid, malic acid (fruity in flavor) or even quinic acid from stale coffee, which gives us stomach aches.


This is the weight, thickness and texture of coffee in your mouth. The body of different types of coffee falls on a spectrum of light- to full-bodied viscosity (thin to thick).


This is where comparisons come in handy and there is some overlap between aroma and flavor. Your coffee might taste bitter, sweet, savory or sour with common comparisons to chocolate, wine or fruit.

Alvise Pasqualetti

Founder of Moriondo. Coffee Enthusiast. I aspire to advocate for sustainable and freshly ground coffee. 

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